Prêt-à-porter
Ready-to-wear
or prêt-à-porter is the fashionista term for clothes
marketed in off the rack and in standard sizes. Some Haute Couture
houses or fashion designers create ready-to-wear lines that are
mass-produced and sold in retail outlets, while others offer lines
that are very exclusive and produced only in limited numbers and
only for a for a season. Whatever the style or distribution, these
designs are never one of a kind.
Haute Couture Fashion
houses such as Versase, Chanel, Dior, and Lacroix or Torrente by
Julien Fournié, also produce a ready-to-wear line, which is more
profitable due to the higher volume turnover of sales and wider
distribution, making the lines available to more clients. . Relative
to couture, ready-to-wear clothing is often more practical and
informal, though this may not always be the case. The quality of
ready-to-wear products are also done to different standard than that
of haute couture. However, high-end ready-to-wear lines are
sometimes based upon a famous gown or pattern that is then
duplicated in a higher standard to raise the designer's visibility
profile.
Ready-to-wear
collections are presented each season during a period known as
Fashion Week. This takes place on a city-wide basis and occurs twice
per year. Collections for autumn/winter are shown early in the year,
usually around February, 
and spring/summer collections are shown
around September. Ready-to-wear fashion weeks occur separately and
earlier than those of haute couture. Paris, New York, London and
Milan are home to the world's most famed fashion weeks, but many
other major cities such as Los Angeles, Singapore, Vancouver,
Toronto and Tokyo hold Fashion Weeks that are both
highly-anticipated and well-publicised.
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